UK-based subscription, billing and customer relationship management platform Paywizard has received an undisclosed investment.
The funding came from unnamed existing investors.
Paywizard is a TV subscription platform, helping clients to manage and support its subscribers, take payments from anywhere and increase customer acquisition. The application is easy to integrate with online video platforms and international payment providers.
This capital will be used to support major client signings and the launch of its innovative subscription and pay-per-view solutions with partners.
Paywizard chief executive Bhavesh Vaghela said “Partnerships with industry trailblazers such as Massive Interactive, Ostmodern, Cisco and Dativa (formerly Genius Digital), have extended the scope of our offering by providing innovative ways of leveraging behavioural, transactional and viewing data.
“This allows us to garner insights into both pay-TV subscribers and PPV customers and, in turn, precisely target offers, promotions and discounts to help operators better engage individuals at each Decision Moment.”
The company also announced it has won two ‘Best of Show’ awards at IBC, with the company previously winning awards by NHK Cosmomedia Europe, ABS-CBN and ITV Box Office.
UK FinTech investments are set to hit record levels in 2017, with the first half already seeing $769m deployed into companies based there.
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