LoyaltyExpress, a CRM and marketing automation provider for banks and mortgage companies, has acquired Lending Manager.
New Capital Partners-backed LoyaltyExpress simplifies CRM and marketing automation, with its platform combining lead management, email and direct mail campaigns, while offering a full view of each loan officer’s customers, partners and prospects.
Lending Manager builds corporate and loan officer websites for lenders. The US-based company also creates online point-of-sale solutions, with it currently having 75 integrations with mortgage technology providers.
Through the acquisition the companies will help to automate lead flow and marketing for the entire loan process. Following the merge of the two companies, it will serve 115 lenders with more than 15,000 loan officers.
LoyaltyExpress CEO Jeff Doyle said, “After extensive due diligence and market research, it became immediately apparent that Lending Manager delivers incredibly efficient and automated lead capture systems and attractive corporate and loan officer websites.”
Last year, LoyaltyExpress received an undisclosed investment from New Capital Partners to support it with furthering its platform innovation.
Other companies currently in New Capital Partners’ portfolio include bank holding company National Bank of Commerce and residential insurer GeoVera Holdings.
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