ClickFox, a journey analytics platform, has secured an undisclosed investment from Arrowroot Capital.
ClickFox connects data from all sources in sequential journeys to help businesses analyse and syndicate connected journeys. The platform uses algorithms to analyse patient, employee and device lifecycles to make business decisions and identify opportunities.
The company’s platform is used by financial services, insurance, utilities, telecom, and multiple system operator companies. Financial services can use the technology to optimise processes such as digital lending through the use of customer behaviour analytics to identify ways to drive more mortgage closures.
Insurance firms implement the solution to boost customer engagement, accelerating the claims settlement process and analyse customer trends to detect fraudulent activity.
Through the investment, ClickFox hopes to scale across additional vertical markets and ‘productise additional business use cases.’
Arrowroot Capital founder and managing partner Matthew Safaii said, “ClickFox has delivered the first true Journey Analytics product, that we have seen, with a global impact through the lens of the consumer. What better way to understand the positives and negatives across a business than through the Journeys that lead to those results?”
Santa Monica-based Arrowroot Capital looks to make minority, majority and buyout investments into B2B software companies. The firm typically makes initial investments between $5m and $25m.
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