Insightin Health scores $2m in seed round led by Health Catalyst

Insightin Health, an AI-powered customer relationship manager for health plans, has raised $2m in its seed round.

The investment was led by Health Catalyst Capital Management, with participation also coming from Revolution’s Rise of the Rest Seed Fund, TEDCO, SaaS Ventures, TCP Ventures and a series of angel investors led by Blu Venture Investors founding principal Paul Silber.

Founded in 2016, the company helps health plans by identifying and acquiring the best members and employ personalised engagement. Through its big data platform, the company analyses data to generate insights for successful campaigns, strong health plan ROIs and improved healthcare experiences.

The solution helps to uses machine learning and data flow automation to optimise and analyse a consumer, helping insurers to insurance companies to take preventative action for health plan holders.

This equity injection will be used to expand the product development and increase sales and marketing efforts.

Insightin Health founder and CEO Enam Noor said, “For the consumer, health insurance decisions are very personal and emotional, and the typical process is confusing and complex. Through our AI-driven platform, we simplify communications between the health plan and the consumer and provide relevant information at a personal level. It’s time to start thinking outside the box to improve our healthcare system.”

There has been a selection of FinTech companies within the healthcare market to raise funding this year, with Bolder Healthcare solutions bagging up to $108m. The company develops healthcare revenue cycle management services for US hospitals.

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