Pre-paid card solution TAPPP has picked up $5m in its Series A round which was led by ADvantage Sports Tech Fund.
Other contributions to the fund came from venture firms and sports technology investors including Accomplice, Elysian Park, Go4it, Courtside VC and Sterling.VC. As part of the transaction, ADvantage partner Jeremy Pressman has joined TAPPP’s board of directors.
TAPPP offers an exclusive pre-paid care to let consumers access Major League Baseball and NFL streaming. The cards are currently available at more than 5,000 retailers including Walmart and Gamestop.
With this equity injection the company hopes to expand operations to 100,000 retail outlets and bring new sports media products to consumers through league partnerships.
ADvantage Partner Jeremy Pressman said, “TAPPP is a perfect fit for ADvantage’s debut fund. Its approach to serving untapped viewer segments through a combination of traditional payments and an innovative, on-demand viewing experience, is unique and creative.
“We at ADvantage are thrilled at the opportunity to leverage our deep connections in the sports market to broaden TAPPP’s reach even further.”
Accomplice has already invested into another pre-paid card provider earlier this year, supporting the $16m Series A of Nift. The company helps 2,000 merchants to offer their customers with reward cards which can be redeemed for free gifts.
Also this year, Acommplice has supported the $23m Series D of revenue intelligence provider InsightSquared and the $30m Series A of online property marketplace Perch.
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