Even Financial closes $25m strategic round

Even Financial, a B2B2C FinTech evolving the way financial institutions find and connect with consumers, has collected $25m in a strategic round.

The investment was co-led by Citi Ventures and MassMutual Ventures, with participation also coming from LendingClub. Previous backers including American Express Ventures, Canaan Partners, F-Prime Capital, GreatPoint Ventures, and Goldman Sachs, also contributed to the round.

With the funds, the company hopes to scale its platform by expanding into new financial services verticals and boosting the reach of its network of financial institutions, channel partners and enterprises.

Even is looking to add solutions for mortgage, insurance, and student loan marketplaces to its platform and will continue to enhance its SaaS offering.

Founded in 2015, the company aims to solve a ‘significant pain point in financial institutions’, by connecting supply and demand through its API and turning consumer touchpoint into a ROI-driven, programmatic acquisition source with compliance and security.

Its technology can be used to provide customers with financial products when they need them, such as personal loans, credit cards, savings accounts, and financial health tools, among others.

Even founder and CEO Phill Rosen said, “At Even, we believe the future of financial services acquisition is native, programmatic, and highly personalized.

“This strategic funding will allow us to execute our vision more rapidly as we grow our network of partners, bolster our product offering, and scale our operations to continue to build the definitive search, comparison, and recommendation engine for financial services.”

This investment has brought the company’s total equity raised to $50m. Its former round was an $18.8m Series A last year led by GreatPoint Ventures.

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