DressCode has a launched the “chic geek” CashCuff shirt that enables contactless payments from the cuff

Cambridge-based startup DressCode has unveiled CashCuff, a shirt that has contactless payments tailored into the cuffs.

“The love of tech had the team itching to create a ‘smart’ shirt,” explained Andy Boothman, CEO and founder of DressCode, in a statement. “We designed CashCuff for the fashion conscious high tech lover, it’s hidden away out of sight, but always there when you want it. This is chic geek.

“CashCuff is defining fashion-tech, a marriage of the simplicity of contactless payment with exquisite tailoring. Designed with slow-fashion and the environment in mind, DressCode shirts will withstand hundreds of washes making them eco-friendly and extremely good value.

“With a CashCuff shirt from DressCode, our customers have one less thing to worry about. They have money available on-demand, no wallet, no phone, no problem. It’s perfect for going about your daily routine safe in the knowledge that you have cash on hand whenever you need it.”

The new smart shirt has been developed together with DIGISEQ, a wearable enabler, and MuchBetter, the payment application behind the CashCuff payment functionality.

“Our technology enables any brand to turn their product into a payment product,” said Jens Bader, founder of MuchBetter. “We make ordinary payments much more rewarding for users and to date we’ve turned watches, keyfobs, shirts and even Lucozade drinks bottles into payment devices, to suit whatever use case our customers need.

“DressCode is a fascinating demonstration of our technology in action and represents the perfect intersection of fashion and technology.”

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