Neobank Starling Bank has been announced as the official banking partner of Team GB for the Tokyo 2020 Olympic Games.
As part of the deal, the challenger bank will offer each athlete a Starling retail account with £100 deposited to help them towards their next financial goal.
“We feel extremely privileged to be the official Bank of Team GB and will be sharing our excitement with customers in a number of creative ways over the next few months, which we hope will add to the feeling of community that the Olympic Games inspires,” said Anne Boden, CEO and founder of Starling Bank.
“At Starling Bank, we are determined to change the banking landscape in Britain and so far our efforts have helped us to win Best British Bank for the last two years. This winning mentality will make for a perfect partnership with Team GB at the Olympic Games.”
“In an extremely competitive sector, we are excited and proud to be partnering with Starling Bank ahead of Tokyo 2020,” said Andy Anson, chief executive at the British Olympic Association.
“As a market leader in digital innovation and with a strong focus on customer experience, they have rightfully been recognised as best British bank on two occasions. We share many of the same values and we look forward to welcoming them to the team as we go into this vital five-month period ahead of the Games commencing.”
This year’s Olympic Games are scheduled to take place in Tokyo in Japan from July 24 to August 9.
“My own experience with Team GB taught me just how important the support of sponsors is when you’re trying to prepare for the Games in the right way, perform to the best of your ability and win medals,” said Helen Bierton, chief banking officer at Starling Bank and a former British Olympic archer.
“I feel very proud to now sit on the other side of the table and it is great to be part of the Olympic Games once again.”
The news comes as Starling Bank is setting up a new office in Ireland to prepare for Brexit.
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