Customer experience management company Paytronix Systems has secured $10m in funding to ensure it is on sound financial footing through the COVID-19 crisis.
The new round was led by private equity firm Great Hill Partners and Paytronix Systems’ co-founders. Great Hill Partners led a $65m investment round into Paytronix Systems in 2018.
The new money is supposed to enable Paytronix Systems to provide its restaurant, convenience-store, grocery and retail clients with the communications tools necessary during the COVID-19 pandemic.
“Our restaurant clients are suffering, but we’ve also seen signs of hope,” said Andrew Robbins, CEO of Paytronix Systems. “We know from our experience enduring through boom and bust cycles that loyal guests help get brands through the tough times. This funding is designed to ensure that our tools will help our clients get through this crisis.
“We also know that restaurants need new and innovative approaches to services like mobile ordering and delivery. The COVID-19 crisis is driving remarkable innovation in the foodservice space and our goal is to be there for our clients, helping them deliver on their promises to their guests.”
Moreover, Paytronix Systems has also recently announced a smattering of new features such as new tools to make it easier for restaurants to launch online ordering services, a new touchless payment and loyalty system that integrates with Google Wallet and Apple Pay, and a new scoring tool that enables brands quickly identify the guests most likely to take advantage of new offerings.
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