Insurance chatbot Hi Marley has closed its Series A1 round on $8m and will help it to increase customer engagement
The round, which brings Hi Marley’s total financing to $18.6m, was led by True Ventures and Underscore VC. Additional contributions came from Bain Capital Ventures and Greenspring Associates.
With the close of the round, the company will increase the development of its messaging product and increasing engagement. Capital will also be used to hire more staff and increasing its portfolio of APIs and partnerships.
Hi Marley, which was launched in 2017, offers text-based messaging to help insurers and partners better connect with consumers. The InsurTech enables companies to communicate with customers in their preferred method and simplify transactions across claims, service and underwriting.
Its technology supports real-time communication and automated translation into 25 languages.
True Ventures partner Puneet Agarwal said, “Hi Marley is solving a fundamental problem with the way insurance carriers interact with their insureds.
“The deep industry expertise of the Hi Marley team combined with their aspiration to change the way people experience and think about insurance makes it the type of market-changing company with whom we’re excited to partner and proud to back.”
The InsurTech startup previously raised $8.7m in its initial Series A round in 2019. Backers including True Ventures and Underscore VC.
Earlier in the year, the InsurTech partnered with Plymouth Rock Assurance to enable its customers to access text messaging to manage auto insurance claims.
Hi Marley also recently signed a deal with Guidewire Software, a solution developer for P&C insurers. The agreement sees Hi Marley become a solution partner on Guidewire PartnerConnect, its community of insurance services.
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