Spain-based buguroo has launched its behavioural biometric 3D secure solution in the hopes of combatting card not present fraud.
The new solution will enable credit and debit card issuing financial organisations to verify online transactions. It leverages behavioural biometric analysis to identify fraudulent e-commerce card not present transactions, helping to reduce revenue loss.
It works by comparing keystroke analysis of user behaviour of known customers and fraudsters, making it harder for criminal to mimic cardholders.
This solution validates customer identification, detects impersonation and prevents manipulation attacks at the point of transaction.
buguroo CEO and founder Pablo de la Riva said, “The 3D Secure payment authentication system was designed to reduce CNP fraud but many questionable transactions based on high-priced purchases, new devices or locations are not fraudulent and require an additional level of verification.
“Our 3D Secure offering is a go-to solution for card issuers looking to minimize fraud costs and ensure legitimate customers enjoy frictionless online transaction experiences.”
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