Mine, which gives consumers control over their personal data, has reportedly raised $9.5m in its Series A round.
Google’s Gradient Ventures led the round, with participation from e.ventures and MassMutual Ventures, according to a report from TechCrunch. Previous Mine backers Battery Ventures and Saban Ventures also contributed.
Capital from the round will be used to support Mine’s launch in the US.
Mine discovers a customer’s digital footprint by monitoring emails and finding where there have been previous interactions. Once information has been collected, Mine puts it into a dashboard where the user can view all of their personal data held by companies, understand the risks of each situation and remove data from sites no longer used.
Gradient Ventures has been very active of late. Earlier this week, Google’s investment division has supported the $4.5m seed round of Secureframe and the $13m investment round of Unit21.
GDPR was a major force around data protection and businesses have looked to capitalise on this. Grand View Research recently completed a report that claims the global data protection as a service market is to be worth $103.8bn by 2027.
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