Data-driven commerce company Bango is teaming up with BT to help the UK telecom giant deliver a range of third-party products and services to its customers.
This first launch for BT is with BritBox, enabling eligible customers to select a six-month complimentary subscription to the full BritBox digital video service.
“We are delighted to have been the first to use Bango’s commerce platform to help BT entertain their customers with the biggest and best collection of British content available, anywhere,” said Lee Marshall, director of product at BritBox.
Paul Larbey, CEO at Bango, added, “We welcome BT and BritBox to the Bango circle. BT will deliver a range of third-party products and services to its customers through the Bango Platform and will benefit from Bango data insights to optimize the targeting of product offers to boost consumer engagement. BritBox is an exciting initial launch, we look forward to powering many more leading third-party services for BT.”
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