Selma Finance secures $3.9m round

Helsinki, Finland-founded based Selma Finance has closed a $3.9m funding round to fuel the growth of its digital advice,  and launch additional products in the Swiss market.

Switzerland-based investors, including TX Group and Sparrow Ventures, backed the raise.

“With TX Group and Sparrow Ventures, being the growth equity investor of the Migros Group, we have gained two strong partners and investors with an extensive network,” said Patrik Schär, CEO Selma Finance.

“This will help us to make our new kind of advisory experience more widely accessible and supports us on our mission to develop Selma into the leading digital financial advisor in Switzerland. We are very much looking forward to working together.”

Selma Finance has also announced a partnership deal with local Swiss bank Migros Bank, which is part of the same retail group that also owns Sparrow Ventures.


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