UK FinTech Novus has teamed with Visa and Railsbank to develop a mobile application that rewards users for purchasing sustainably.
Founded in 2020, Novus is a banking app that seeks to generate positive impact from its users’ everyday life and rewards conscious choices. The company’s platform rewards its community with real-time impact points that can be spent, saved and tracked through the app.
According to Novus, members are able to choose to use the impact points they generate in the app through everyday payments toward issues such as ocean pollution and gender inequality.
Users of the Novus platform are also able to track their impact in real-time to see how much of a difference they are making, alongside tracking and offsetting their carbon footprint based on their card activity.
The company is set to fully launch its platform this summer and currently has a waitlist of around 15,000.
They can then track their impact in real-time to see just how much of a difference they are making, as well as track and offset their carbon footprint based on their card activity.
Visa executive director of business development for UK & Ireland Jill Docherty said, “Digital payments can empower consumers to understand, measure and manage the social and environmental impact of their everyday spend. We are thrilled to be working with Novus on the launch of their innovative solution which will help conscious consumers use their purchasing power for good.”
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