Emma raises £1.9m in crowdfunding campaign as it looks to launch new features

Emma, a personal finance platform, has nearly doubled its crowdfunding target to reach £1.9m.

The campaign, which is being held on the Crowdcube platform, was raised at a pre-money valuation of £34m.

At the time of writing, there have been 2,710 investors to commit capital to the round – there are 23 says left on the sale.

Shares are priced at £1.75 apiece and Emma has distributed 5.39% of its equity to the investors.

Emma is a personal finance platform that aims to become the control centre for people’s money.

The FinTech company provides a mobile app that better control their finances. Tools available include tools to track and cancel wasteful subscriptions, see all accounts from a single place, sync budgets to payday and be protected by encryption.

The company was initially launched in 2018 and has witnesses 500% year-over-year growth. It claims to have more than 600,000 customers and have analysed £100bn worth of customer transactions.

In 2019, Emma launched in the US and Canada and is currently launching its services across Europe.

The FinTech company hopes to hit one million customer and release new products by the end of the year. New features include free stock trading, cryptocurrency support, payments and credit scores.

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