Cyber asset management startup Noetic emerges from stealth with $20m in funding

Noetic Cyber, a cloud-based continuous cyber asset management and controls platform, launched with a total of $20m in funding, including a new Series A round led by Energy Impact Partners. 

The round saw participation from existing seed investors TenEleven Ventures and Glasswing Ventures.

Given the recent spate of high-profile breaches taking advantage of known vulnerabilities, Noetic Cyber’s technology delivers rapid time to value for security leaders by leveraging automation to not just find and highlight problems, but to fix them as well.

Unlike traditional approaches, Noetic is not agent-based, using API aggregation and correlation to draw insights from multiple security and IT management tools. The company’s approach differs from others in the market by using graph database technology to discover and inventory the key entities present in an organisation’s environment, including cloud and on-premises systems.

Noetic builds a dynamic map of the cyber relationships between those entities, highlighting cyber risk and non-compliant systems. Built-in orchestration and automation drive continuous enrichment and remediation, ensuring that systems are restored to their desired state.

Highlighting the importance of deploying a robust security software, Noetic CEO and co-founder Paul Ayers said, “Through my discussions with CISOs and security leaders, I’ve repeatedly heard that they need better visibility into their constantly changing digital infrastructure, but equally they don’t want just another dashboard of issues to address. Security needs certainty in order to automate processes, and with Noetic, we’re providing the high-fidelity source of truth that allows security teams to use automation to identify, prioritize and fix problems.”

Noetic’s founders have over 85 years of collective cybersecurity experience at nine different startups, most recently, all three were integral to the development of Resilient Systems, acquired by IBM. Ayers was also a top exec at PGP Corporation and Vormetric. The other founders, Allen Rogers and Allen Hadden also have significant experience at cybersecurity vendors including Authentica, Raptor and Axent.

The Noetic founders were key players in the creation of the security orchestration, automation, and response (SOAR) market and have brought their learnings from that experience to cyber asset management to fix one of the industry’s most fundamental challenges.

The company also boasts an experienced team of advisors and individual investors, including cyber investor Niloofar Razi Howe, PwC cybersecurity partner Richard Horne, Cloud Security Alliance CEO and co-founder Jim Reavis and COO of SentinelOne Nicholas Warner. In addition, Noetic’s board of directors recently added Alan Kessler, former CEO of Thales e-Security and on the boards of BlackSky, Thales and Sotero, as an independent board member.

Enterprise Management Associates research director, information security Chris Steffen said, “Good cyber asset management is foundational to addressing the inherent friction between the IT and security teams, as it provides both parties with an accurate view of assets to defend, potential security gaps and priorities to address. Noetic is able to help to bridge the gap between the CISO and the IT organization, with an innovative approach to cyber asset management that provides immediate value.”

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