YC-backed teen-focused FinTech FamPay partners with Visa to launch personalised doodle cards

After the successful launch of their numberless FamCard, FamPay has launched India’s first Visa Prepaid Card for teenagers with personalised doodles on it.

The card, which will now allow teens to make NFC-enabled contactless payments on the Visa network in India, will be available in two different designs – the FamCard and FamCard Me. Teens will be able to design their own card to reflect their personality, playing with names, fonts and doodles.

The launch of FamCard Me marks the first ever doodle card in India, it said. The launch also marks FamPay’s deal with card issuer Visa Inc to launch numberless, prepaid cards for teenagers to enable them to make NFC-powered payments.

Teens can select from a range of 200+ doodles and signature fonts to create unique designs on their FamCard Me. They can also choose to put any name on the card, making it their own card, their own design. Added benefits of the card include 4x rewards on every spend, complimentary subscriptions of teen popular brands and exclusive Visa specific offers.

FamPay has had a busy few months as it crossed 2 million registered users within 8 months of its launch and recently raised a Series A funding of $38m with Elevation Capital and Sequoia Capital as lead investors.

Explaining why FamPay chose doodles for their new FamCard Me, FamPay Co-founder, Sambav Jain said, “We’ve had a user-first approach since day one. Our team is closely connected with our teen community to understand their lifestyle and what they love the most. As GenZs are super unique and quirky – we wanted them to express their story through their card and hence chose doodles. We are calling it the FamCard “Me” as it’s not just personalised, it is their personality.”

FamPay rolled out its virtual Visa Cards in May 2021, and more than 2,00,000 users have adopted it in just the first few weeks. In addition to being doodled and personalized, the FamCard Me also gives exclusive offers and subscriptions to its teen users.

FamPay co-founder Kush Taneja added, “If there’s trustworthiness and style in a product, it’s very hard for GenZ to resist it. After launching India’s first numberless card, we decided to up our game in terms of innovation and personalization. Our new series of FamCards powered by Visa would be the most rewarding, sleek, and secure cards in the market for teens.”

TR Ramachandran, Group Country Manager, India and South Asia, Visa said, “We are delighted to partner with FamPay as they seek to innovatively solve for digital payments for young adults and teenagers who are digital natives, adept at using novel payment methods with ease. These youngsters today are seeking user experiences that are unique and personalized, with card products they can identify with. FamCard Me caters to this growing segment of discerning consumers and we see strong potential in the Indian market. These innovative, numberless payment cards with personalized doodles will appeal to a generation that is seeking the best of innovation and convenience for its payment experience.”

Copyright © 2021 FinTech Global


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