Klarna expands European presence with Poland launch

Buy now, pay later (BNPL) firm Klarna teamed with H&M to launch its app and its Pay in 30 days BNPL option in the Polish market.

Customers who use the Pay in 30 days service are able to pay for their goods in a more flexible way over a longer period of time, with no interest or fees.

Klarna said that it intends to develop its presence in Poland with a local team and office in Warsaw. The company already has European locations in the UK, the Netherlands, Spain, Belgium, Italy, Germany and the Nordic region.

According to Klarna, it is launching at a time in Poland when e-commerce is rapidly developing in the region – with a recent survey commissioned by the company finding 96% of the online population has made an online purchase during 2021.

The survey also found that there is a huge demand for being able to pay after delivery, with 29% claiming they would use a pay later option on their purchase if it was available.

Klarna co-founder and CEO Sebastian Siemiatkowski said, “I am thrilled to launch Klarna in Poland. Our goal is to empower Polish consumers to shop, pay and bank in a smarter way that truly fits their lives.

“It is a special launch for me, as my roots are Polish and I’m happy to see that the e-commerce sector has become a driver for the local economy. Klarna is here to amplify this momentum. We are starting with our long-term partner H&M, but our commitment is to be a growth partner for all Polish merchants, big and small, and work together to build a loyal and satisfied customer community around their brand.”

H&M Poland country manager Mehmet Arisoy added, “Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in Poland a convenient way of paying for their fashion finds. Through the partnership with Klarna, we have developed an H&M-payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop.”

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