Wisetack secures $45m in its Series B funding round

Wisetack, a buy now, pay later solution, has closed its Series B round on $45m, with New York-based private equity firm Insight Partners acting as the lead investor.

Other commitments to the round came from existing Wisetack backers Greylock Partners and Bain Capital Ventures, as well as others.

This equity burst will help the company expand into new verticals, including auto repair, elective medical, dental and veterinary, legal services and more.

Based in San Francisco, Wisetack is a provider of buy now, pay later services. It differentiates itself from others in the market by focusing on the service-based business market. Its API integrates with business software to make the consumer financing process easy.

Wisetack CEO Bobby Tzekin said, “In just a couple of years, Wisetack has become the go-to leader in embedded financing for home services, partnering with vertical SaaS leaders such as Housecall Pro and Jobber, who offer consumer financing to their customer bases of tens of thousands of home services professionals.

“With this new influx of capital, we can continue to build the teams and resources necessary to expand faster into other service-based categories.”

With the close of the round, the FinTech company has raised a total of $64m in equity since it was founded in 2018.

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