Pixie lands seed funding to serve SME accountancy market

Pixie, a UK-based startup that strives to provide a simple approach to practice management and workflow automation, has raised in £2.25m in seed funding.

The raise was led by Triple Point Ventures, with participation from Seedcamp, MMC Ventures, and serial entrepreneurs and angel investors including Duane Jackson, Will Neale and Chris Adelsbach.

Pixie was founded in 2019 by Celso Pinto, after he discovered first-hand the challenges that small firms face in their accountancy and bookkeeping practices. The company aims to create an operating system for firms around the world which can centralise and automate their processes.

The new funds will be used to expand the team, increase the platform’s features and integrations, and support growing demand as small firms accelerate the adoption of cloud-based practice management software. Currently, Pixie said that over 1,100 accountants and bookkeepers rely on it to manage their workflow.

Pinto, founder and CEO, said, “Accountants and bookkeepers are the unsung heroes of thriving small business communities everywhere, working hard to ensure their clients remain compliant, organised, and successful.

“Small firms really struggle to adopt traditional practice management applications due to the software’s complex nature, and we see a space for a simpler approach that is easy to use, allows small firms to hit the ground running and quickly lay the foundations that help them grow and keep delighting their customers.”

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