InsurTech Vertafore snaps up AgencyZoom for undisclosed fee

Insurance technology enterprise Vertafore has acquired Ohio-based sales automation platform for insurance agents AgencyZoom.

Founded in 1969, Vertafore claims its solutions provide end-to-end connectivity, improve the client and agent experience, unlock the power of data, and streamline essential workflows to drive efficiency, productivity, and profitability for independent agencies and carriers.

AgencyZoom is a sales, marketing, and service automation solution for insurance agencies that want software to help streamline their employees’ days and provide a consistent customer experience.

According to Vertafore, the acquisition expands its strategy to simplify and automate operations and processes so that agencies can better utilise their time.

Vertafore chief revenue officer Cassidy Smirnow said, “At Vertafore, we believe that customer success is our success, and Moe and his team at Agency Zoom have created a culture that fits perfectly with our core beliefs. We look forward to working together to continue to provide purpose-built and modern technology solutions that enable independent agencies to focus on their customers and drive growth for their business.”

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