International payments platform APEXX Global has entered the US market as the company looks to ride the growing buy now, pay later wave in the country.
London-based APEXX is a big player in the European BNPL space and has over 120 integrated partners and clients including Swoon, ASOS and XE.com. The company currently operates in over 70 countries worldwide and forecasts to be processing approximately $20bn with some of the world leading ecommerce brands.
In August last year, APEXX revealed four new BNPL had joined its BNPL Connect aggregator. Atome, Sezzle, LayBuy and Tamara have all signed on to using BNPL Connect. These four will join Avaro, AfterPay, ClearPay, Tabby, OpenPay and Zip Co, who joined the aggregator back in Feburary before it was launched in March.
APEXX Global co-founder and CSO Rodney Bain said, “Payment service providers (PSPs) are struggling with the speed of change and offering their customers the solutions they want in the markets they serve – especially among those in the BNPL industry. At APEXX Global, we’re confident in our ability to aid the US’s fragmented and rapidly-growing demand for cutting edge payments solutions through our single-stop platform of leading payments providers.
“The global B2C e-commerce market is set to reach $6.54 trillion by 2023, and online shopping is one of the most popular online activities in the nation, but poor checkout experiences means e-commerce businesses risk losing billions in potential revenue at the point of sale due to outdated and cumbersome legacy systems and processes,” continued Bain. “As US consumers continue their adoption of BNPL, APEXX Global’s unique API and orchestration platform are one of the only systems that can handle the coming wave.”
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