InsurTech100 company Novidea names new CMO

Novidea, which created the born-on-the-cloud, data-driven InsurTech platform, has named Julie Shafiki as its new chief marketing officer (CMO).

In this role Shafiki will head Novidea’s global marketing strategy, including building brand awareness, public and analyst relations, lead generation, digital marketing, product marketing, as well as field, partner, and customer marketing.

Shafiki has built up 25 years of experience, creating expert teams and taking high-growth technology companies into their next business maturity stage, including three IPOs and one M&A.

Prior to Novidea, Shafiki served as the CMO for enterprise automation technology developer Kryon. Shafiki has also held positions at Tufin, Lumenis, Comverse, PowerDsine and Amdocs.

Shafiki said “I was drawn to join Novidea by the company’s clear vision. Novidea is delivering true innovation, with a game-changing platform that is genuinely transforming the way insurance brokers, agents, and MGAs work, bringing them all into the digital transformation age.

“I also love the Novidea culture, which is based on mutual respect and values people for their professionalism, ideas, and for being decent human beings. Working with Novidea’s top talent, I will institute a marketing strategy that expands our brand awareness and growth on a global scale.”

Novidea is a global provider of born-on-the-cloud, data-driven insurance service that gives brokers, agents and MGAs the ability to manage the entire customer journey. The platform, which was built for insurance professionals, turns data into actionable insights with real-time visibility into every aspect of the insurance business, clear reports and powerful analytics tools.

Novidea recently revealed the three major trends that will shape digital transformation in 2022.

The company also raised $30m in its Series B funding round in June 2021.

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