Alternative investment app Koia has raised $1.4m from a pre-seed funding round led by Seedcamp.
The funding round also saw backing from RTP and Portfolio Ventures. Co-founders of Monzo and Freetrade have also previously backed the firm.
Founded in 2021, Koia’s mission is to make alternative assets accessible to all through fractional ownership. The company wants to allow users to invest in assets that they understand and are passionate about.
Koia co-founder Iris ten Teije said, “We want to enable a fractional economy and open up access to opportunities previously only accessible to the ultra-wealthy. We want to make buying and selling a fraction of a Rolex, as fast and frictionless as buying a fractional share in your favorite company.”
Seedcamp partner Tom Wilson added, “We’re thrilled to partner with the Koia team on their journey to create the leading fractional marketplace. We’re seeing a new wave of collectors who are increasingly investing in what they’re passionate about – be that NFTs, basketball collectibles or luxury watches – with a booming alternative asset market as a result. Koia is perfectly placed to further democratise this market by better serving users looking to get access to unique collectibles and we’re excited to see how they will change the alternative asset landscape.”
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