Antelope acquires Doggo for pet insurance

Antelope, an omni-channel, pet wellness platform focused on delivering high-quality, natural pet products and services, has announced its acquisition of Doggo, a digital pet insurance provider.

Founded in August 2021 in partnership with Alpine Investors, the company’s mission is to “elevate the lives of all pets” by delivering high quality pet products and services via a buy and build strategy.

Antelope and Alpine’s investment will enable Doggo to focus on its direct-to-consumer strategy including marketing, branding, and subscriber growth.

Doggo will leverage Antelope’s expertise in omni-channel consumer marketing and user acquisition to scale and grow alongside the other brands within Antelope, such as the all-natural pet treats brand, Bocce’s Bakery. Doggo will continue to operate under its brand name within Antelope.

The companies said only 2% of US pet owners carry insurance for their pets. However, the market has experienced rapid growth as tailwinds from Covid-19 pet adoptions have created a customer base that is increasingly considering and purchasing pet insurance. The need for a user-friendly insurance platform for pet owners drove an annual increase of 25% in 2021.

Wendy Wen, founder and CEO of pet platform, Antelope, said, “Antelope is on a mission to build a one-stop shop full of best-in-class products and services for pet owners. With pet insurance becoming an increasingly important part of the pet ecosystem, Doggo’s user-friendly and scalable product makes them the perfect next partner for Antelope.”

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