Akur8 digs claws into pet insurance with Bought by Many partnership

InsurTech firm Akur8 has teamed with pet health and insurance company Bought By Many to help boost the latter’s pricing capabilities.

According to Akur8, through the partnership it will reinforce its presence in the UK and further expand its expertise by entering the new line of business.

Bought By Many previously secured unicorn status in June 2021 after a $350m Series D put its pre-money valuation at $2bn. The company said the investment has helped support its global expansion and drive product development beyond its market-leading insurance offer.

Akur8 CEO Samuel Falmagne said, “Bought By Many is our first customer specialised in pet insurance, and we are delighted to announce this collaboration! Akur8 is honoured to support Bought By Many in its fast and impressive global development. This new alliance reflects Bought By Many’s dedication to innovation in technology and service as well as transparency.”

Bought By Many CCO Charlotte Halkett added, “We are continuing to revolutionise how owners access pet health services, products and advice. This means improving all stages of the pet ownership journey including pricing. Working with Akur8 and a new pricing solution will help us further improve our time-to-market and to deliver an even more outstanding customer experience as we continue to grow.”

Akur8 recently entered into a collaboration with French neo-insurance firm Luko to strengthen Luko’s pricing process.

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