SJ Mobile Labs secures seed fund, poised to take Japan by storm

Singapore Japan Mobile Labs has raised $2.85m in seed funding for its mobile wealth and protection platform tailored to the Japanese market.

The round was led by Saison Capital, with participation from Apis Insurtech Fund I & Anthemis Group.

SJ Mobile Labs was created by Samantha Ghiotti, Liam McCance and André Bose Do Amaral to help Japanese consumers to access a trusted mobile financial experience. Since the raise the company said it has set out to build a team of FinTech experts and Japanese finance veterans.

Liam McCance, co-founder and chief creative officer, said, “With over $18trn of zero or low yielding assets and being ranked world’s second largest insurance market by premium, the Japanese consumer segment represents a huge opportunity for financial technology entrants. We plan to provide a positive financial experience and appeal to a segment looking for simple products, readily accessible and with radically transparent, genuine, financial advice.’”

Chris Sirise, partner at Saison Capital, said, “The founding team behind SJ Mobile Labs are tried and tested entrepreneurs with a track record for catalysing growth in the FinTech and finance sector. The company’s core team intimately understands how to spark growth in Japan and is well positioned to meaningfully impact the market as a whole, which is one the largest for insurance in Asia.”

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