Sureify and Glia join forces to reinvent life insurance

Sureify, an InsurTech working to modernise the life insurance industry with its modular enterprise platform, has partnered with provider of digital customer service solutions Glia.

Glia said the integration of its capabilities into Sureify’s Lifetime platform will enable insurers to reinvent how they serve and support customers in a digital world.

Sureify’s mission is to modernise the life insurance industry by helping carriers acquire, service and engage their customers with one enterprise platform: Lifetime. Glia said its digital customer service (DCS) solution enriches web and mobile experiences with digital communication choices, on-screen collaboration, and AI-enabled assistance.

Through the integration, insurers’ call center representatives will be able to communicate directly with customers via their preferred communication method and guide them using CoBrowsing. This will allow representatives to efficiently access online digital support, resolving issues more quickly as customers complete online applications and service their policies digitally.

Advisors will also be able to easily collaborate with an underwriting help-desk mid-quote or complex illustration, receiving support without ever having to leave the digital domain.

Greg Yoder, head of business development at Sureify, said, “Integrating Glia’s Digital Customer Service solution brings chat, voice, video and CoBrowsing technology to our Lifetime platform—which enables insurers to acquire, service and continuously engage with policyholders digitally—giving our partnering carriers an even more streamlined way to provide service to their customers in real time, every step of the way.”

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