Clickatell, a chat platform that supports banking and payments, has netted $91m for its Series C round, which was led by Arrowroot Capital.
Funds also came from Kennedy Lewis Investment Management, Endeavor Capital and Harvest.
Clickatell has three core areas of growth. The first is to accelerate the development and innovation of its Chat Commerce offering. Its other two initiatives are expanding in the US and scaling its sales and marketing efforts.
The company claims to have an industry-first ability to combine communication and commerce in a single chat commerce proposition. It also claims to have established one of the world’s first banking solutions on WhatsApp.
Its end-to-end chat commerce platform serves over 10,000 customers, including Coca Cola, Deloitte, GT Bank, Booking.com, GoDaddy, IKEA, Novartis, Standard Bank, Tangerine, Telegram, Visa and many others.
Its solutions include chat banking, which lets customers engage with a chatbot to access various banking support services, including account management and bill payments.
Clickatell also offers contactless commerce payments, secure transactions, fraud alerts and more.
During the pandemic, Clickatell helped process over 30 billion interactions and two billion commerce transactions.
Clickatell co-founder and CEO Pieter de Villiers said, “Chat Commerce is the future of digital commerce and engagement – it’s already happening at scale in markets such as China — and soon every consumer in the US will engage family and friends via chat plus connect, interact and transact with the brands they love through their favorite chat platform; and we are excited to be a leader in this digital engagement revolution.
“We believe brands want to avoid placing their customers on hold and it is becoming increasingly difficult for consumers to download their apps; Clickatell’s Chat Commerce platform enables brands to serve their customers where they are, in the chat platform they already use.”
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