Capital Bank of Jordan unveils the country’s first digital-only neobank

The Capital Bank of Jordan has launched Blink, the first ever digital-only neobank in Jordan.

The bank teamed up with Codebase Technologies late last year, with the neobank going live in February 2022.

According to Codebase, Blink was born out of the belief that ‘money is meant to be easy; its meant to work for people, not the other way around’. Jordanians are able to open an account with Blink directly from their smartphone with their ID in just 15 minutes, providing them with access to an instantly issued virtual debit card and account.

A physical card will be delivered to the chosen address of the user, with the users able to manage their accounts, send and receive money, withdraw money from domestic and international ATMs and view their transaction history.

Blink also provides its users with instant credit cards which are issued within 3 minutes of an application and do not require a salary transfer by the customer.

Codebase said, “Built using Codebase Technologies’ award-winning DigibancTM platform, Blink incorporates an innovative UI system based almost exclusively on swiping – similar to how millennials and Gen Zers interact with social media – the first of its kind for a neobank.

“Together, Capital Bank of Jordan and Codebase Technologies developed Blink’s proposition, user journeys, launch strategy, and overall user experience. Blink’s enhanced agility and efficiency will foster the growth of Capital Bank of Jordan and counter security threats, high operation costs, and lack of transparency, which are key factors in digital banking from a customer and banks standpoint.

Blink CEO Zein Malhas commented, “Blink will disrupt traditional banking by addressing the existing gaps from both banks and customers’ perspectives. We’re grateful to Codebase Technologies for being a committed partner and helping us in our journey of building a neobank. The chemistry between both teams was fantastic and we’re happy the team helped us bring our vision to life so quickly and to such a high standard. We look forward to further growth in the product and expansion to new markets in the future.”

Codebase managing director for MENA Tamer Al Mauge added, “The launch of Blink was a huge milestone for Codebase Technologies in Jordan and for the market. Building and launching the first neobank in Jordan is no small feat and we’re happy to have worked on this with Capital Bank of Jordan. The collaborative effort on this project was really inspiring and we look forward to continuing our work with Capital Bank of Jordan and their amazing team.”

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