Nearly a quarter of Britons are willing to invest into NFTs or tokens this year, according to a study from Tokenise.
When asked what investments they consider as the riskiest, 41$ said bitcoin, 27% stated company shares, 19% stated oil, 17% said property and 16% highlighted gold. Tokens were relatively low, with just 11% seeing them as the riskiest.
The study, which surveyed 2,000 adults, also found that ease of access was important for young investors. A major appeal to buy tokens for 53% of 18–24-year-olds was the ability to invest online or through an app.
There is still a lot of unawareness of the assets. The report claims 30% of respondents had never heard of digital assets, which includes tokens, fractional ownership, NFTs and cryptocurrency.
This willingness to buy or trade a token is split across the region It found that 41% of Londoners, 27% of those in the northeast and 24% in the southwest were keen for these assets. While just 5% in the east midlands and 4% in the northwest were open to the assets.
Tokenise founder and CEO Mike Kessler said, “Our survey pinpoints shifting attitudes towards newer digital assets. We believe that tokens are close to a critical tipping point – the ideal climate for a fully regulated exchange for security tokens to emerge.
“Crucially, this also marks the start of an exciting new era for investors who can own a piece of what they love and stand to potentially benefit financially. That’s democratising a world – of art, wine, property – that few previously had access to.”
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