Danish FinTech Anyday reels in $4m seed financing

Anyday, a company focused on making splitting payments easier, has raised $4m from a seed funding round.

Founded in 2019, Anyday claims its mission is to make splitting payments simple, transparent and free of interest rates, fees and subscriptions.

The company’s split payment concept lets customers divide the cost of a purchase into four, with 25% of the full amount paid up-front without a high credit line.

Anyday highlighted that more than 1000 online merchants in Denmark have already joined its platform, with close to 20,000 customers using the service.

With this round of funding, Anyday is looking to expand across the Nordic region and move into physical stores through a virtual card and a mobile app.

Anyday CEO Jonas Overgaard said, “We want to become an omni-channel service for our merchant partners not limited to webshops only, but also as a payment alternative at in-stores to give the merchants the opportunity to offer more payment solutions.”

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