In using its technology to support the 45 million US adults who coordinate and protect daily finances for an older parent, Carefull will join Nationwide’s broader effort to offer on-demand solutions for the “uncharted territory” often navigated by its members who are actively caring for an aging loved one.
Carefull’s artificial intelligence platform will help participating Nationwide caregivers by analysing checking, savings and credit card accounts for more than 30 issues that can affect finances of older adults, such as late or missed payments, behaviour changes and mistakes, unusual banking activity, cash transfers and charitable contributions that unknowingly recur. Users of the technology—including seniors, select family members and caregivers who support them—can receive notifications if any fraud or issues are detected.
Bobbi Jo Allan, vice president of digital product management & innovation at Nationwide, said, “We are always looking for ways to provide extraordinary care to our members and we think teaming up with Carefull is a great way to help us deliver on our Nationwide promise. Being able to do more for our members during their caregiving journey is what we are most excited to lean into and improve.”
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