Book Salon sweeps up €3m to aid expansion

Book Salon, a payment and booking service provider that specialises in hair, beauty and wellness, has bagged €3m from a funding round.

 The round was led by Joint Effects and saw participation from Big Vets VC. The company will use the funding for European expansion with the first targets being the UK, Ireland, the Nordics, Italy and Spain.

According to FinTech Finance, Book Salon provides entrepreneurs with a full suite of modern tools to run a successful business. The firm offers payment terminals and a payment processing service, as well as online booking systems, a website builder and cash and accounting reports.

The company offers its platform to salons and entrepreneurs for free with the option to upgrade to a paid package with an unlimited number of users.

Book Salon CEO Harri Myllylä said, “We are excited to have the backing of Joint Effects who can help us accelerate the development of our operational capabilities and scale into Europe.

“Joint Effects and their ambition level is a perfect match for Book Salon. With their help, we aim to disrupt the current Payment Service Provider market, and the hair, beauty, and wellness sector is our first target. We believe that PSPs need to go beyond providing payment processing services. That’s why at Book Salon we also provide access to industry-specific value-adding services and tools that help the entrepreneurs save time, effort, and money.

A staggering number of European salons are still relying on pen and paper to manage their bookings. In addition to the lost income, being available to pick up the phone stops your workflow with clients and adds the stress of being constantly available around your phone.

“Book Salon’s business model appeals to smaller salons that have yet to become digital – approximately 65% of salons in the EU have no booking system or any other digital tools. Most beauty and wellness entrepreneurs are women, often with immigrant backgrounds. We want to help them manage and grow their salons, and focus on providing amazing services with an awesome client experience – not admin or payment-related hassles.”

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