Co-operators backs Responsive in C$3.5m round

Responsive, a FinTech company that leverages machine learning to help financial advisors to better serve and engage investors, has raised C$3.5m in a Series A funding round led by Co-operators.

Responsive provides productivity and insight solutions to advisor-led businesses that manage over $10bn AUM. Responsive said its “Prioritize” tool enables advisors to focus on the most valuable actions and conversations to grow client wealth and trust. Moreover, the company’s APIs and data tools help institutions innovate rapidly while maintaining platform flexibility and regulatory defensibility.

Co-operators is a Canadian financial services co-operative, offering multi-line insurance and investment products, services, and personalised advice to help Canadians build their financial strength and security. The company uses Responsive’s solutions to provide an onboarding and advisor workflows, following this round, it will continue to work with Responsive to add more functionality to its wealth management platforms in future.

The investment will help Responsive expand to US and European markets, as well as commercialize their APIs and integrations to help advisory businesses and platforms rapidly adopt their solutions.

Davyde Wachell, CEO of Responsive, said, “Our mission is to help institutions scale better advice, to more clients. Our core product “Prioritize” supercharges advisors with personalized actions and conversations that create value for their clients, and for their business. Our APIs can help organisations accelerate time to value by unlocking insights hidden in data, and enable advisors to see more, do more and succeed more for their clients.”

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