Swedish pet insurer Lassie gets paws on €11m

Sweden-based pet insurance platform Lassie has reportedly collected €11m in its Series A, which was led by Felix Capital.

Other contributions came from Inventure, Passion Capital and several unnamed angel investors, according to a report from Coverager.

Founded in 2020, Lassie is a digital pet insurance platform, which offers coverage for cats and dogs.

The company claims to be the first insurance platform that rewards policyholders for giving pets the conditions for a healthy life.

It also promotes education around pet ownership, with articles and quizzes of how-to best care for four legged friends. Users earn points when completing quizzes, which can be exchanged for a discount on future policies.

Lassie co-founder and CEO Hedda Båverud Olsson told Coverager, “We see a big shift as now people start to view their insurance as something that can help prevent illnesses. We are now looking to bring more products to market and take our preventive pet insurance beyond Sweden.”

Earlier this year, fellow Swedish InsurTech company Insurely recently €19m in its Series A funding round, which was led by New York-based private equity firm Insight Partners.

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