Qover branches out in Scandinavia

European InsurTech Qover is extending its coverage to Sweden, Finland, Norway and Denmark, cementing its commitment to the bike insurance sector.

The four additional countries will now benefit from Qover’s accessible, tech-powered approach to bike insurance – joining the likes of Belgium, France, Germany, Italy, the Netherlands, Portugal, Spain and the UK.

Customers will be able to buy insurance, such as comprehensive protection and emergency assistance, at checkout with their bike. Qover said that its API also allows them to add it to their cart in just one click.

This embedded insurance offering, Qover said, gives bike manufacturers, retailers, and stores more opportunities to engage with their customers after the initial sale. Also with its omnichannel solution, customers can add insurance in-store, with the option of finishing their transaction online or vice versa.

Parker Crockford, chief revenue officer at Qover, said, “By adding these 4 key countries to our growing list, Qover is now providing easy access to bike insurance in 12 countries, ensuring customers are covered when they need it most – so that they can live their lives to the fullest through the brands they love.”|

Quentin Colmant, CEO and co-founder of Qover, said that Qover’s first push into bike insurance came in 2019 as Cowboy revamped the bike market with its new e-bikes.

“By 2020, we started our Pan-European growth, so this expansion is a logical step toward creating a sense of security for our partners’ customers around the world. From occasional riders to daily commuters, we’re proud to help create a sense of security that keeps customers returning to the brands they trust.”

Qover landed $25m in Series B funding earlier in the year. The round was led by Prime Ventures and saw total investment in the company rise to $43m.

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