Aviva Canada to launch telematics product with IMS

Aviva Canada has partnered with global vehicle and driving data business IMS to launch Aviva Journey, an app-based telematics product for the Canadian auto insurance market.

Aviva Journey, which is currently distributed via brokers in Ontario, will help safe drivers lower their premiums, according to Aviva.

The app can be downloaded to a smartphone and customers signing up immediately qualify for a 10% saving on their auto insurance.

David Lukens, senior vice oresident for North America Sales for IMS, said that the app enables Aviva Canada to collect data insights as well as deliver meaningful engagement with its policyholders. “The app collects extraordinarily rich data to help Aviva truly understand how customers are driving, and to link safe driving to financial rewards.”

Lukens added, “Our connected insurance technology enables policyholders to help combat inflation, and with products such as Aviva Journey, policyholders can have the ability to benefit from lower premiums.

The technology continues to be embraced by more experienced drivers who want a more personalized approach to their auto insurance, including those looking to keep their premiums under control.”

The auto insurance industry is seeing a growing use of telematics. SureCam, a provider of video telematics technology for small and midsized businesses, recently closed a $11.5m funding round.

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