Fetch by The Dodo, pet insurance provider in North America, has launched a predictive platform for pet, Fetch Forward.
According to Fetch, Fetch Forward is the first and only predictive health platform for pets. Initially, Fetch Forward will be available as a health report that focuses specifically on dogs.
An unprecedented data set serves as the engine of the platform, Fetch said. The data set includes roughly 150 million clinical data points from more than 725,000 dogs over the course of 16 years. Additionally, it offers insights for more than 500 breeds, from popular breeds like Golden Retrievers and French Bulldogs to less-common breeds like Norwegian Lundehunds and Skye Terriers, and it analyses for more than 1,000 types of diseases and accidents.
Built on that data-rich foundation, Fetch Forward aims to help dog parents understand health conditions beyond the obvious and ensures access to potentially life-saving health information for all dog parents, including those of underrepresented breeds that often get overlooked in research and care.
This offering comes at a time when pet parents increasingly see their pets as members of the family, a mindset shift that the market is only beginning to catch up to.
Paul Guyardo, president and CEO of Fetch, said, “Fetch Forward empowers pet parents to take control of the health and wellbeing of their pets like never before. It packs a lot of power into a user-friendly interface to help adoring pet parents give their pets happier, healthier and longer lives.”
The pet insurance market is an exciting area within insurance and InsurTech, with many companies realising the opportunities for innovation in the space. One such example is Kanugro, which recently partnered with Cloud Insurance to leverage its technology. Kanguro’s co-founder, Andrés Mishaan, said that the lockdown increased pet ownership, and ‘pet parents’ are also more willing spend on their pets.
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