PickMyWork lands $1m seed financing

PickMyWork

PickMyWork, a startup that helps digital firms acquire end customers, has raised $1m from a seed funding round.

The round was led by SOSV’s Orbit Startups. It also saw participation from Soonicorn Ventures, Blume Founders Fund, Venture Catalyst and Mumbai Angels.

888 Network, Upaya Social Ventures, WeFounder Circle and Imperier Holdings also took part.

According to CXO Today, PickMyWork is India’s largest digital distribution network and allows firms to acquire end customers on a pay-per-sale model.

PickMyWork works with 300,000 gig workers as part of its network, providing them with earning opportunities to boost their income.

PickMyWork CEO Vidyarthi Baddireddy said, “With new internet businesses launching every day there is a dire need for a strong distribution pillar to catalyse their growth.

“It becomes an impossible task for these businesses to penetrate the tier 2 and tier 3 markets where there is still a grave need for assistance as these geographies gradually adapt to the digital world. PickMyWork is bridging this gap for various businesses, while simultaneously creating income sources.

“We have seen the model succeed, which is also reflected in our month-on-month growth rate of 30%. We are glad our investors are here to guide us as we move towards our ambitious targets.”

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